This is the Magna Society award:
- Magna Society program honors the best of the best among all U.S. Audi dealers
- To earn the award, dealers must meet customer service and business objectives
- The recognition fits alongside growth of Audi exclusive dealerships in the U.S.
HERNDON, VA, March 19, 2012 - Audi identified its top performing U.S. dealerships throughout 2011, a year that saw the brand and its retail partners post record sales results.
In all, 106 Audi dealerships earned the 2011 Magna Society recognition by providing superlative customer service while achieving strong overall business performance. Audi also recognize 10 dealerships as 2011 Audi Elite Magna Society winners, signifying their performance in the year stood out as the best of the best.
"At Audi, we intend to continuously improve the experience our customers encounter each time they interact with our premium brand," said Johan de Nysschen, President, Audi of America. "With the annual Magna Society awards we celebrate our dealer partners who've done the most to further that goal in the past year, while ensuring their franchise rests on a thriving business model."
The annual Magna Society awards fit with long-range plans established by Audi and its franchise partners to make Audi facilities more exclusive. In 2011, Audi increased its share of the U.S. imported luxury car segment to 9.5%, based on record annual U.S. sales of 117,561. The number of dealership locations exclusively selling Audi models increased by the end of 2011 to 153 in the U.S. from 15 exclusive dealerships operating in 1999.
Between 2008 and 2011, more than $206 million of Audi U.S. dealership investments came online. That level of intense capital investment is expected to continue, as nearly one-third of the network engages in facility actions the next two years, in order to address capacity growth.
By the end of 2011, 95% of Audi sales in the U.S. came from exclusive or brand-dedicated facilities. An Audi exclusive location sells only Audi models. A brand-dedicated facility sells only Audi cars and SUVs, but is adjacent to other franchises.
